Digital healthcare for men. Numan is an online platform that gives men direct access to medical professionals, pharmaceutical products and the knowledge to make informed decisions about their health.
As a founding Product Designer, I built the foundations of the design discipline, fostered a customer feedback culture, and collaborated across teams to establish strategic alignment and drive growth.
Numan’s internal clinician and operational-facing product.
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0-1 design of our clinical workflow tools with EHR (Electronic Health Record) and CDSS (Clinical Decision Support System).
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Increased prescription approval rates by 40%
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Reduced approval response times by 60%
Get the insights you need to understand your body and improve your health, all from the comfort of your home.
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Redesigned Numan’s blood test experience; taking a poor performing MVP to a market leading product.
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Increased CLV (Customer Lifetime Value), AOV (Average Order Value), reactivated lapsed customers, and helped diversify revenue - reducing the company's dependence on the ED (Erectile Dysfunction) category.
Projecting the future of men's health.
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Initiated and led on the creation of a “visiontype” to help align key stakeholders with the company’s vision.