Product Design Leader with 15+ years shaping digital products across a wide range of industries. I lead with vision, strategy and craft, now AI-natively and end-to-end, turning complexity into clarity for organisations scaling with ambition.
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Featured projects
I'm at my best when navigating complexity, connecting dots, and helping others see the bigger picture. Whether zooming out to shape direction or diving in to refine the details, I work fluidly across disciplines to turn vision into traction, and ideas into outcomes. Increasingly that means working AI-natively across the full design lifecycle, from orchestrating research and synthesis to shipping production code, collapsing the distance between an idea and something real enough to put in front of people.
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EXPERIENCE
Multiverse
Principal Product Designer
2025—2026
Multiverse is a B2B enterprise learning platform, helping large organisations close critical skills gaps by upskilling their existing workforce, with a primary focus on AI enablement alongside data and engineering programmes.
I led design across the platform's diagnosis and recommendation experience, owning the learner journey from sign-up and skills assessment through to programme recommendation and onboarding. Sitting between go-to-market, operations, compliance and learning science, much of the role was advocating for learner outcomes when commercial priorities pulled in a different direction: putting the right learners on the right programmes, rather than the most learners on any programme.
OmniSci Labs
Product Design Lead
2022—2024
OmniSci Labs is the venture studio of bp, dedicated to developing innovative solutions that drive their transformation toward a greener future, and diversify their revenue streams beyond hydrocarbons.
This was a multi-faceted, player-coach role, requiring hands-on design work, as well as product and design leadership within individual project teams and the wider Venture Studio.
Numan
Product Design Lead
2021—2022
Digital healthcare for men. Numan is an online platform that gives men direct access to medical professionals, pharmaceutical products and the knowledge to make informed decisions about their health.
As a founding Product Designer, I built the foundations of the design discipline, fostered a customer feedback culture, and collaborated across teams to establish strategic alignment and drive growth.
Revolut
Product Design Lead
2021
The financial super-app for those that want more from their money.
Taking my wealth of experience in digital loyalty programs from Yoyo, I shared knowledge and shaped the strategy and experience of Revolut’s new Offers & Rewards features.
Ultimately, I decided to transition out of the role early due to cultural differences, choosing to seek an environment more aligned with my values and working style.
Yoyo
Head of Design
Product Design Lead
2016—2020
Strategically placed at the collision of two industries, FinTech & MarTech, Yoyo enables retailers to build better relationships with their customers. Yoyo’s platform captures payment, tokenises the user’s identity, and builds an omnichannel customer profile, enabling retailers to deliver truly personalised customer experiences.
I oversaw the inception of the design function, through to leading a team of 8 multi-disciplined designers; creating impactful solutions for 5M+ Monthly Active Users and some of the world’s biggest brands.
Freelance
Product Designer
2012—2016
Delivered research, product design, and prototyping for early-stage startups, launching multiple digital products from concept to market release.
Strawberry
Digital Designer
2009—2012
Strawberry is a leading full-service design agency.
Mentored by exceptional creatives & designers, I built upon raw design chops to better understand design process and how to apply my craft; defining client needs, formulating strategy, creative execution and UX.