Strategically placed at the collision of two industries, FinTech & MarTech, Yoyo enables retailers to build better relationships with their customers. Yoyo’s platform captures payment, tokenises the user’s identity, and builds an omnichannel customer profile, enabling retailers to deliver truly personalised customer experiences.
I oversaw the inception of the design function, through to leading a team of 8 multi-disciplined designers; creating impactful solutions for 5M+ Monthly Active Users and some of the world’s biggest brands.
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Led the redesign of the Yoyo app and retailer tools - taking a substantial step towards product-market fit - seeing an increase in our user base from 200k to 2.4m.
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Created Yoyo’s design system, improving development speed, and enabled our commercial team to scalably sell a retailer branded version of our consumer app product - shifting our focus from closed environments to huge high street presence.
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Designed a prize draw feature for Caffè Nero, boosting consumer engagement and increasing total sales by 50%.
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Managed and nurtured a team of multi-disciplined designers as we scaled, ensuring every member had the appropriate skills to meet the growing demands of the company.
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Collaborated with peers in leadership within Product, Engineering, Marketing, Data and Commercial to define a strategic vision and drive focus on solving user problems for Yoyo’s B2B insights-driven CRM and consumer apps framework.
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Set a clear development framework for the team, helping define their career paths and identify opportunities to level up and do their best work.